Keytime x La Jonx

Some collaborations are obvious. The one between Atelier La Jonx and KeyTime is the fruit of a meeting between two creative worlds rooted in Geneva, driven by the same desire: to tell a story through everyday objects.

On one side, the colorful and poetic illustration of La Jonx. On the other, the innovative young watch brand KeyTime. Together, we imagined a watch as a genuine medium for artistic expression.

Two worlds, one common vision

Atelier La JonxAtelier La Jonx, founded in Geneva, has developed a visual language that is instantly recognizable. Through its illustrations, the studio depicts landscapes, scenes of life and Swiss symbols, always with a touch of softness, color and narrative. Each drawing tells a story, invites contemplation and evokes an emotion.

KeyTimea young Swiss watch brand, rethinks the watch as a design object that is both accessible and committed. Thanks to the use of innovative technologies – such as dial printing on demand and solar quartz movements – KeyTime offers watches that are produced in small series, durable and resolutely contemporary.

What brings us together?

A free-spirited creative approach, a strong attachment to the local, and the desire to create meaningful objects.

A committed local partnership

Beyond the final object, this collaboration is also a story of proximity proximity. The two brands share a strong Genevan base and a desire to promote local know-how, independent design and short distribution channels.

Working together also meant defending a different way of creating: more human, more collaborative, more responsible.

When time becomes a medium of expression

With this collaboration, we wanted to blur the boundaries between disciplines. Transform the watch into a canvas. Turn time into a medium for artistic expression. To offer a new way of wearing illustration on a daily basis.

It’s an invitation to slow down, to observe the details, to wear a story on your wrist.

What next?

This collaboration marks an important milestone for Atelier La Jonx and KeyTime. It opens the way to new creative explorations, to other dialogues between art, design and watchmaking.

The adventure continues – and this is just the beginning.